In response to the unique market, Santi-Weil plans to further expand AMI's retail footprint in China and also to develop networks with other stores that enable it to display its menswear, womenswear, and accessories offers.

"Last but not least, we plan to continue investing a lot in China both in terms of store openings and also in creating special events and cultural moments like the 'Café pop-up' we built in Beijing Sanlitun last November or this Fashion Show in Suzhou," Santi- Weil says.