The 2024 Shanghai Gift Design Competition began on Friday by inviting all sectors of society to share innovative gift designs representing Shanghai.

Hosted by Shanghai's culture and tourism administration and sponsored by Shanghai Laofengxiang Co Ltd, the competition is divided into two categories: design and product.

Well-known commercial brands and domestic universities will participate in the competition as well as relevant associations and cutting-edge design studios.

Huang Hua, director of the Shanghai Tourism Trade Association's tourism products branch, said the competition brings not only a design event to the city, but an in-depth dialogue about urban development, brand growth, and cultural inheritance.

Last year, a total of 139 products obtained the 2023 Shanghai Gift brand certification, including items in the food, cultural and creative, skincare and cosmetics, and daily necessities categories.

The gifts that win the 2024 awards will be unveiled at the Shanghai Tourism Festival scheduled for September.