The Inner Mongolia autonomous region is gearing up for its grand summer Nadam festivities, scheduled to take place in various cities starting from July 14, as announced by the region's culture and tourism bureau. Traditionally translating to "entertainment and games", Nadam is a vibrant annual event that unfolds during the months of July and August, drawing locals and tourists alike.

Xilinhot in the Xilin Gol League has been chosen as the primary venue for this year's celebrations, promising a spectacular showcase of cultural richness and entertainment.

During a news conference in Beijing on Thursday, league official Yang Li said that the opening ceremony will emphasize engaging interactions with visitors, setting the stage for an immersive and memorable experience.

To enhance the visitor experience, Xilin Gol League has planned over 10 exclusive Nadam routes, catering to diverse interests such as family tours, educational excursions, and immersive cultural experiences. In addition to the main event in Xilinhot, three distinct Nadam celebrations are slated to captivate audiences in Baotou, Hinggan League, and Ulanqab city, while five "Daily Nadam" events will be hosted in other leagues and cities for public enjoyment.

Central to all Nadam activities is the overarching theme of fostering a strong sense of community and showcasing the region's rich traditional Chinese culture.

Sun Guoming, deputy head of the Inner Mongolia culture and tourism bureau, highlighted that the upcoming summer tourism season will introduce new products, innovative business formats, and trendy elements, promising a fresh and exciting experience for visitors from near and far.