The 15th Beijing Olympic City Sports Culture Festival opened with a vibrant event on Thursday night in the South Square of the National Stadium, which is also known as the Bird's Nest.

The event included demonstrations and trials of 3x3 basketball, street dance, parkour, roller skating, off-road rollerblading, esport cycling, and climbing.

Additionally, a pop-up market sold items as part of the 5th "8.8" Beijing Sports Shopping Carnival. Exclusive commemorative products authorized by the International Olympic Committee for the Paris 2024 were also available for purchase during the event.