Esports is rapidly becoming a key sector in the race for growth within the new economy. A variety of professional clubs and players has emerged, attracting considerable attention and admiration, particularly from young audiences.

"The seeds of esports were sown earlier than most people realize. However, to truly break into the mainstream and broaden public acceptance, it requires more than professionalism — it needs to tap into its mass appeal," said Bai Hongyu, the executive producer of the third season of the esports training reality show named We Are the Champions during a media preview recently.

We Are the Champions is co-produced by Tencent Video and Honor of Kings. It introduces a novel "competition plus reality show" narrative model, paving the way for new thinking and direction in esports-related entertainment.

This season, 25 participants will join five professional esports clubs, where they will train, compete, and participate in daily club operations. A new red-and-black list system has been introduced, too. Those ranked on the red list will enjoy glory, while those who fall onto the black list will face increased pressure. The list will be updated regularly as the tournament progresses, ultimately crowning the Honor of Kings Star Tournament champion.

Yang Hui, associate professor at the School of Literature Capital Normal University, commented after watching the show that esports, whether viewed as a sport or as a major sector within the cultural and gaming industries, has seen a clear upward trend in recent years.

According to Yang, We Are the Champions as a purely esports variety show, successfully highlights the inherent watchability, competitiveness, intensity, and excitement of esports.