Recently, the 2024 China-France Fashion Week witnessed the launch of Zhou Costume Show, a showcase of the rich cultures and aesthetics of the Zhou Dynasty (c. 11th century-256 BC) in ancient China at the Paris China Cultural Center in France.

Guided by China's Ministry of Culture and Tourism's industrial development department, the costume show is a collaborative effort between Shaanxi Tourism Group, the Chinese Costume Culture Research Association and the Paris China Cultural Center.