Exhibitors at the World Winter Sports Expo 2024, in Beijing, held optimistic views about China's ice-and-snow sports market. Maximilian Mündler, chief operating officer of ARENA Slope Management from Austria, said China's winter sports market is not only a steady and fast-growing market, there are also some quite big resorts that have existed for many years, adding that the market is a perfect fit for new technology and know-how.

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