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Merger could be ticket to success for Ctrip, Qunar

By Wang Wen | China Daily | Updated: 2014-04-18 07:21

Proposed deal could reshape the landscape of the nation's fast-growing online travel sector, Wang Wen reports

Since the New Year dawned, cooperation and integration have replaced competition as the main themes driving Chinese online travel agencies.

Acting as a full-service company is the main strategy of Ctrip.com International Inc, the largest online travel agency, and there may be an opportunity for it to get much bigger by swallowing a major competitor.

Merger could be ticket to success for Ctrip, Qunar

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