Liu Zhen, senior vice-president (SVP) of Corporate Development at Bytedance, operator of content platform Jinri Toutiao

Liu Zhen, senior vice-president (SVP) of Corporate Development at Bytedance, operator of content platform Jinri Toutiao. [Photo by He Wei/chinadaily.com.cn]

President Xi Jinping's opening remarks in the city of Xiamen is a unique introduction to his keynote speech. The inclusion of cultural elements in such high-profile speeches is engaging and very much embraces 'internet thinking'. Such an approach encourages companies like us, who strive to promote cross-cultural communications using digital technologies and inspire people to create. It also underscores the importance of promoting people-to-people exchanges under the BRICS framework, on top of existing political and economic cooperation.