Estée Lauder's handmade perfume, Le Labo, launched its second store in the Chinese mainland at Taikoo Li Qiantan, Shanghai, on Aug 11.

It's the only shop in Shanghai that supports "Fresh Blending".

This means that freshly hand-blend fragrances are developed on-site, and each label is personalized with the date, location, and a message chosen by customers.

As a brand that grew up in New York, Le Labo opened its first Shanghai store in the downtown Xintiandi commercial area on June 1, 2023, and unveiled Myrrhe 55, the city exclusive perfume in Shanghai.

"Focusing on their individual needs and pursuing personalization, Chinese customers are paying increasing attention to brand value. Through the new services offered at the Le Labo lab in Taikoo Li, we look forward to providing Chinese customers with more unique fragrance experiences that exceed their expectations," said Fan Jiayu, president and CEO of Estée Lauder in China.