中國(guó)網(wǎng)站品牌欄目（頻道）
國(guó)內(nèi)最大的兩個(gè)視頻網(wǎng)站優(yōu)酷和土豆于3月12日共同宣布，雙方已于3月11日簽訂最終協(xié)議，將以100%換股的方式合并。合并后的新公司叫做“優(yōu)酷土豆有限公司”，但兩個(gè)網(wǎng)站在前端仍分開運(yùn)營(yíng)，整合只在后臺(tái)；兩家公司都將致力于將利潤(rùn)最大化。在并購(gòu)之前，優(yōu)酷和土豆的資金壓力都非常巨大。優(yōu)酷網(wǎng)雖然一直保持視頻領(lǐng)域第一的寶座，但是上市巨額融資，并未實(shí)質(zhì)性提高它的盈利水平。
優(yōu)酷發(fā)布的最新財(cái)報(bào)顯示，2011年實(shí)現(xiàn)凈收入8.976億元，較2010年增長(zhǎng)132%；凈虧損為人民幣1.721億元，較2010年減少16%。而此前土豆披露的財(cái)報(bào)顯示，2011年凈營(yíng)收為5.122億元，凈虧損為5.112億元。有分析人士指出，優(yōu)酷與土豆協(xié)議合并、名義換股以及相互持股，其弱化競(jìng)爭(zhēng)和強(qiáng)化合作的意義大于合并，有利于降低雙方成本，尤其是視頻版權(quán)采購(gòu)成本，提升視頻廣告價(jià)格和營(yíng)收。
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Youku.com Inc, the country's top online video provider, agreed to buy its main rival, Tudou Holdings Ltd, in a stock-for-stock transaction, the two companies said. |
Increasing competition in China's online video market has pushed the two biggest players to a merger that will create the largest company in the industry.
Youku.com Inc, the country's top online video provider, agreed to buy its main rival, Tudou Holdings Ltd, in a stock-for-stock transaction, the two companies said.
Although the two faced off earlier in a copyright dispute, their surprise merger appears to be a rational response to the problems that online video websites have in making ends meet, said analysts.
The deal came as the companies were battling for market share, spending heavily to buy licensed content.
"Funding pressures are the main reason for the deal," said Shi Jialong, a Hong Kong-based analyst with CLSA Asia-Pacific Markets.
The costly battle for dominance left both companies in the red last year. Youku reported a net loss of 172.1 million yuan ($27.2 million), though that was down 16 percent from the previous year, while Tudou had a net loss of 511.2 million yuan.
"After the merger, there might be a fall in copyright purchase prices, which is good for the industry in the short term," Shi said.
Xie Wen, a Chinese IT critic and former president of Yahoo China, agreed. However, he added that the new company still faced fierce competition with portals that provide similar services.
Youku had 21.8 percent of China's online video market in the last quarter, followed by Tudou with 13.7 percent.
They were closely followed by the portal Sohu.com Inc, with 13.3 percent, according to the domestic research company Analysys International.
Other rivals in the segment include Baidu Inc and Tencent Holdings Ltd.
Xu Weifeng, president of PPStream Inc, an online video service provider, said the merger is good news for other players since they will have one less rival.
However, the merging companies "are still under pressure from low profit margins, which must be resolved after the merger", he said.
Youku's market value, at about $2.85 billion, is six times Tudou's.
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(China Daily)
（中國(guó)日?qǐng)?bào)網(wǎng)英語點(diǎn)津 Helen 編輯）
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